c2b2 second module: Marketing Concepts

In this post, let me share 20 questions for second module viz. Marketing Concepts:

1. What is marketing?
2. What is 4Ps and 4Cs of marketing?
3. Which are seven Ps of services marketing?
4. What is marketing research?
5. What is a marketing process?
6. How consumer market can be segmented?
7. How business market can be segmented?
8. What are different ways for targeting market segments?
9. Why positioning is important?
10. What is product life cycle?
11. How products can be differentiated?
12. What is meant by brand equity?
13. How multiple brands can be managed by a company?
14. How the price of a product can be set?
15. How the price of a product can be adapted?
16. What are different ways by which products can be distributed?
17. What is 5 Ms of advertising?
18. How sales of product can be promoted?
19. What are different kinds of sales people?
20. What are the steps in a typical sales process?

In next post, I will share 20 questions for next module.