Written by Shiv Khera, this book is a how-to book for a sales professional. The book contains many examples from the areas of life insurance selling and vacuum cleaner selling. Still it is a useful resource for anyone desirous of selling ideas, solutions or services. Written in simple language, this book is quite readable and motivational. It covers entire sales process and provides detailed-level guidance for each stage of sales process. It also covers related areas such as goal setting and time management. Would recommend it to every aspiring sales professional.