TATA LOG tells 8 stories from Tata group of companies. Though it is written by a Tata insider, it is not a book
that only praises Tata way of working. Rather it takes a critical view of happenings
and that is a strength of this book. Written in a very lucid language, this
book is both entertaining and informative. I think all eight stories given in
this book can become excellent case studies for discussion in MBA classes and
corporate management training programs.
These eight stories are as follows:
- Launch of TATA Indica car
- CSR work by TATA Chemicals
- Making of Tanishq brand
- Trouble at Tata Finance
- Tata Second Career Program
- Development of EKA - an Indian supercomputer
- Acquisition of Tetley by Tata Tea
- Winning of Deming Prize by Tata Steel
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