Sunday 18 November 2012

Softscaling

I always had a feeling that though western management models have been prominent in our business education, there is something about our Indian management, which is worth study by global managers. So I was happy to see a research briefing from MIT CISR, which is based on research done at five top-performing Indian companies viz., Airtel, Hero MotoCorp, HDFC, Tata Motors and Max Healthcare. The researchers have termed the strategy of these firms as softscaling, which involves combining the rational use of data to optimize business process efficiency with the empathic use of data to understand and connect with customers and other stakeholders. I would strongly recommend reading this 3-page research briefing, which is available online at http://cisr.mit.edu/blog/documents/2012/03/15/2012_0301_softscaling_agarwalweill-pdf/.

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