While Guy Kawasaki has covered the essence of the book in its first chapter, he has provided more details in subsequent chapters. Some of my takeaways are as follows:
- Positioning boils down to the answer for a simple question, "what do you do?".
- 10/20/30 rule for pitch: 10 slides, 20 minutes and 30-point font.
- Sales prospect pitch should contain following ten slides: title, problem, solution, sales model, technology, demo, competitive analysis, management team and next steps.
- A bootstrappable business model is characterized by low up-front capital requirements, short (<>
- Start as a service business.
- Hire "infected" people.
- A chart showing what you and your competition can and cannot do is useful to show how you are superior to the competition.
- Define deliverables and objectives for partnerships. Put an "out" clause in the deal.
- Top five lead generation methods include: conducting small-scale seminars, giving speeches, getting published, networking in a proactive way and participating in industry organizations.